Australia’s four-match Test cricket series against India broke viewership records for Foxtel, including an average audience of 407,000 tuning in on the Australian pay-TV operator’s coverage during the final session of the deciding match.
The fourth and final Test, which went down to the wire and saw India secure a famous victory to claim the 2020/21 series, had an average audience of 341,000 on Fox Cricket. This represented a 54 per cent increase on the fourth Test between Australia and India during the 2018/19 series. It also made the match the number one Test held in Brisbane ever shown on Australian subscription television.
All four Test matches from the 2020/21 series had a higher total viewership than when India and New Zealand toured in 2018/19 and 2019/20, respectively. Overall, the most recent series had an average viewership of 371,000 over 100 hours of live play. This is more than 43 per cent higher than the 2018/19 set of matches and 33 per cent higher than for 2019/20.
Australia versus India also now ranks as the most-watched Test series ever on subscription television in Australia.
Foxtel’s various streaming and on demand services also posted strong numbers. Kayo, Foxtel and Foxtel GO had a total of 101,000 viewers for day five of the fourth Test. Over the five days of the decider, 473,000 watched across the three platforms.
“India’s tour has been one for the ages. The quality of cricket has been outstanding, we have seen established stars at the top of their game, new heroes emerge and our multi-cultural nation has loved it,” said Steve Crawley, executive director at Fox Sports.
“We saw the ODI and T20 series break records, and after two months of cricket, it’s clear the nation could not get enough with new subscription television records set throughout the Test series.
“At Fox Sports, we want to bring the best sports alive for fans with the best commentary and production. We have been blessed with a great summer of cricket, including the BBL, and these outstanding audience figures reflect record numbers of sports fans love what our team do and are choosing to watch on Foxtel and stream on Kayo.”
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #CA #Foxtel #Kayo
