Cricket Australia has announced a new deal with streaming platform LIVENow to broadcast live coverage from all international matches on India’s tour of Australia as well as the KFC Big Bash League and select games from the Rebel Women’s Big Bash League.
The men’s internationals and both BBL competitions will be available to watch on LIVENow in Japan as well as more than 50 European countries, including France and Germany, while the two Big Bash tournaments will be available in 18 Asian territories including Singapore, Hong Kong and Indonesia.
WBBL matches will be available from Tuesday 10 November. India will face Australia in six white-ball internationals starting in late November, before the Test series in December and January.
Commenting on the agreement, Cricket Australia’s interim chief executive Nick Hockley said: “Cricket is a truly global sport, and we’re really excited to be partnering with LIVENow to take cricket to as many countries as possible through this ground-breaking new partnership…We know there are thousands of Australian and Indian expats living across Europe and Asia.”
LIVENow is a subscription-based service that livestreams sports, music events and entertainment on a pay-per-view basis. It was founded by Leeds United chairman and founder of Aser Ventures, Andrea Radrizzani.
“To bolster our live sports programming with such great content is a real win for us at LIVENow,” said director Marc Watson. “Cricket fans will have plenty to choose from and sports fans looking to discover something new can easily access these matches from home.”
LIVENow recently acquired international streaming rights to the United Soccer League, the second tier soccer league in the USA, in a deal with the Sportfive agency.
John Stephenson
john@cricketinvestor.co.uk
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