Indian pay-television broadcaster Star has finalised a deal with Cricket South Africa (CSA) for broadcast rights in the Indian subcontinent, the rest of Asia, the Middle East and North Africa.
The agreement runs until the end of the 2023-24 season with Star replacing rival Sony as the rights-holder. The deal affords Star exclusive rights across linear and digital mediums and will cover all international cricket matches played by the South African men’s cricket team during the period, including home series against India, England and Australia.
CSA’s previous deal with Sony, which ran for eight seasons from 2012-13 and 2019-20, included 17 matches against India. With the Indian cricket team scheduled to tour South Africa three times in this period, the Star deal will see 20 South Africa vs India bilateral matches across all formats.
The broadcast agreement will start with England’s tour to South Africa, consisting of three T20 internationals and three ODIs beginning on November 27. As part of the agreement, the three-game T20 international series will be the first non-India bilateral matches to be produced in Hindi, in addition to an English feed.
Sanjog Gupta, chief executive of sports at Star India, said: “We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition.”
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #CSA #Star
