Cricket fans get a chance to relive all the action, excitement, and emotion from the ICC Women’s T20 World Cup 2020 as Beyond the Boundary, a retrospective documentary, debuted worldwide on Netflix on 14 August.
The documentary celebrates the 17-day tournament, which saw the emergence of new heroes in the women’s game as more cricket fans than ever before switched on. It also witnessed records being set in terms of crowds, broadcast viewership and digital engagement.
With absorbing visuals, commentary, and interviews in the build-up to and during the event, the documentary is the first piece of ICC original content to be carried by a streaming service. It captures the progress of the teams and the emotions of players as they discuss preparing for such a big event and turning points in different matches.
The views of commentators and administrators, celebration of the crowds, behind-the-scenes, and dressing room footage, as well as pop star Katy Perry’s appearances are all featured in the film. The film is made available on the platform with subtitles in English, Thai, French, Japanese, Malay, Indonesian, Korean, Dutch, and Hindi.
The documentary is part of the 100% Cricket project launched by the International Cricket Council (ICC) hours before the ICC Women’s T20 World Cup final, played on International Women’s Day in front of a record 86,174 spectators at the Melbourne Cricket Ground.
ICC Chief Executive Manu Sawhney said: “We are immensely proud of Beyond the Boundary and we are delighted to partner with Netflix as part of our long-term commitment to growing the visibility of the women’s game and ensuring it has a global platform.
“The film captures all the action and drama from the tournament, which set new benchmarks for not just women’s cricket but all women’s sport and gives fans around the world the chance to relive one of the greatest ICC events we have ever staged.”
Myleeta Aga, Director, Content - SEA and Australia said: "The ICC Women's T20 World Cup 2020 was a landmark event not just for cricket, but for all women's sport, breaking viewing and attendance records. I'm sure that Netflix members will love the new perspective that Beyond the Boundary brings to this unforgettable tournament."
The 100% Cricket project is an authentic platform that aims to change perceptions, create heroes and excitement, building on the success of the ICC Women’s T20 World Cup 2020 and leading into the ICC Women’s Cricket World Cup 2022 in New Zealand. The campaign aims to increase the visibility and engagement of women’s cricket during and outside ICC tournaments, positioning women’s cricket as a viable sustainable commercial platform and reinforce ICC’s position at the forefront of the global women’s sport movement.
John Stephenson
john@cricketinvestor.co.uk
#ICC #Netflix #BeyondTheBoundary #100%Cricket
