England and IPL 2020 Rajasthan Royals cricket star Jos Buttler has partnered with British sportswear brand Castore. The three-year deal will see Castore become Buttler’s training apparel and sports lifestyle partner from the start of 2021.
The wicketkeeper batsman will also be part of the company’s ‘Better Never Stops’ campaign. Buttler is recognised as one of the most devastating batsmen in world cricket and this year played for Rajasthan Royals in IPL scoring 328 runs in 13 matches.
Buttler has become the latest sports star to sign with Castore. British tennis great Andy Murray, who is also a Castore shareholder, will play out the remainder of his career in the company’s clothing brand AMC. Castore is already a kit supplier to the West Indies national side and the contract with Buttler represents the latest push from the brand into the cricket market.
“Jos has been performing on the biggest stage in club and international cricket for over a decade and still strives for excellence,” said Pascal Lafitte, Castore’s head of team partnerships.
“This consistent level of attainment and quality as a player coupled with his willingness to push the boundaries of performance on the pitch are perfectly aligned with our brand philosophy, making Jos the perfect athlete for Castore to partner with. Many exciting years await us as Jos reaches the pinnacle of his career.”
Buttler added: “I am absolutely delighted to be joining forces with such a bold and exciting brand. Castore have really captured the imagination of the sporting world and I cannot think of a better brand to support me with my sports lifestyle and training apparel.
“Their mix of technology and design is a breath of fresh air and I will certainly wear the Castore logo with pride.”
Castore was founded in 2015 by the brothers Tom and Philip Beahon. Tom played professional football for Tranmere Rovers and Philip was a cricketer for Lancashire CCC.
John Stephenson
john@cricketinvestor.co.uk
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