Cricket West Indies (CWI) and the West Indies team today announced a new partnership with Lifebuoy, the Unilever brand and the world’s number one selling hygiene soap, to provide hand sanitizer for their ongoing Sandals Tour of England. The series started last Wednesday July 8, as West Indies faced England in the opening match at the Ageas Bowl, Southampton.
Lifebuoy will not only be providing hand hygiene products to the full touring party. But will also be capturing content with the squad to help champion the cause for better health through hygiene. Players and support staff will take part in a number of ‘myth busting’ challenges as well as light-hearted educational videos, to help motivate fans around the world to improve their hygiene behaviour.
Kartik Chandrasekar, Global Vice President of Lifebuoy, said:
“Lifebuoy has always been a brand that has looked to support people in their quest for better personal hygiene. We are incredibly proud to be partnering with such an iconic team as the West Indies, who are the first international sports team to travel to the UK since the country was placed in lockdown earlier this year".
Dominic Warne, Commercial Director of Cricket West Indies said:
“CWI are delighted to announce this new partnership with Lifebuoy where our cricketers will be delivering engaging and fun content as part of a serious mission to improve hygiene and health. The West Indies are loved and followed around the world, and we’re looking forward to joining forces with Lifebuoy to improve hygiene behaviour as fans tune in from around the world to follow this historic Test Series.“
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #Lifebuoy #CWI
