The Malaysian Cricket Association (MCA) is set to receive MYR 4.6 million (US $1.12 million) over three years in a new sponsorship announced on Christmas Eve. This follows the recent news of the MCA’s President Mahinda Vallipuram being re-elected for a third two-year term as an Associate Director on the ICC Board.
The Yayasan Sime Darby sponsorship programme is targeted towards the growth of grassroots cricket, specifically within the MCA’s ‘Cricket Adiwira Programme’ and the Association’s Women’s Development Programme.
With an initial goal to roll out the 128-player-per-school programme to 458 schools in three years, the MCA has an ambitious target of expanding Adiwira Cricket to 1500 schools. The programme 'enables all children regardless of their socio-economic background to play cricket'.
The 'Girl’s Development and High-Performance Pathway Programme', will see Malaysian Cricket target the U19 and Senior Women’s team to build towards the dream of World Cup qualification and qualification for the 2022 Commonwealth Games.
The ICC Chief Executive, Manu Sawhney offered his congratulations to the MCA: "We welcome this partnership that will fuel the growth of cricket, both in terms of early participation and the women’s game in Malaysia. We hope that this also inspires many others to join us in growing the sport even further across the world."
John Stephenson
john@cricketinvestor.co.uk
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