The Pakistan Cricket Board (PCB) has finalised a sponsorship deal for the national side but at a lower value as compared to its previous contract according to the Cricket Pakistan website.
“Transmedia offered Rs.600 million for a three-year deal for the main logo on Pakistan team’s jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis,” a source of India’s Insidesport website claimed. Transmedia has already been paying up to Rs.150 million annually to PCB for being their associate sponsors.
The board was struggling to find a sponsor for the side, due to the coronavirus (Covid-19) pandemic and lack of interest in a sluggish market.
The PCB had set the reserve price for the new deal at Rs.1 billion but was unable to generate much interest from the companies looking to sponsor the national side.
PCB’s previous sponsorship deal with Pepsi was valued at around Rs.1250 million, for a period of three years. After adding other sponsorship deals, the value had reached around Rs.1800 million.
The team’s playing kit will also have logo of the Shahid Afridi Foundation, bearing in mind that in May 2019, after the PCB had extended the scope of its Corporate Social Responsibility when they signed a two-year partnership with the charity organisation.
Pakistan will play a three Test matches and three T20Is against England in August and September.
Old Trafford, Manchester, will host the first Test of the series starting on Wednesday August 5. The final two Tests will be played at the Ageas Bowl, Southampton, from Thursday, August 13 and Friday, August 21.
The three T20Is will take place at Old Trafford on Friday, August 28, Sunday, August 30 and the final match of the tour on Tuesday, September 1.
John Stephenson
john@cricketinvestor.co.uk
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