The Pakistan Cricket Board (PCB) has signed a satellite broadcast deal covering Pakistan with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services. The agreements were signed for the 2020-2023 cycle in the presence of Prime Minister Imran Khan. The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of US$200 million over the three year term. The broadcast agreement is for Pakistan only while PCB will be soon finalizing the grant of its broadcast rights for international territories separately as well as launching a new structure for its digital media rights. Under the arrangement all Pakistan international home series of the senior cricket team and the women's and junior cricket teams will be broadcast live on PTV Sports. Also for the first time all the major Domestic tournaments, including the Quaid-e-Azam Trophy, the National T-20 Cup, the One Day Pakistan Cup and the National U-19 One-Day and National U-19 Three Day tournaments, will be broadcast live on PTV Sports and distributed across Pakistan on cable networks. For the first time in almost three decades the broadcasting rights of Pakistan’s home international matches have been granted exclusively to a Pakistani broadcaster.
Brian Sturgess
