India’s leading women cricketer Smriti Mandhana has been appointed as the brand ambassador for Equitas Small Finance Bank (ESFB). Mandhana will feature in promoting the bank’s new product, a unique savings account called ‘Eva’ aimed at women, which tries to address the well-being of Indian women in every aspect such as Health, Wealth and Prosperity.
With Smriti Mandhana as a Brand Ambassador, Brand Equitas is set to bring women together through powerful conversations around shared experiences of struggle & success resulting in growth and prosperity. Mandhana will be appearing on behalf of the bank across all media platforms.
Ms. Smriti Mandhana said, “I am really glad to be an instrumental part of ESFB’s motive of promoting financial empowerment to all sections of society. It is a great privilege to be associated with the brand’s positioning as a socially responsible bank.”
“Their special efforts in encouraging women to save & become self-reliant is something that intrigued my deep interest. Looking forward to create a ripple effect with ESFB in stressing the importance of Growth & Prosperity” Smriti added.
Mr. Murali Vaidyanathan, President & Country Head, ESFB Limited said “We are happy to associate with Smriti Mandhana as our Brand Ambassador for our upcoming initiatives and developments. We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth and prosperity with a proven track record of reigning career in cricket. This collaborative effort is a result of shared vision we have noticed between Brand personality Smriti Mandhana and the Brand Equitas in promoting women welfare & empowerment”.
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #SmritiMandhana #ESFB #EVA
