Facebook (29 November) announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia.
Starting on 27th November, the partnership will involve exclusive video-on-demand match content being shown exclusively on Facebook Watch, of three ODIs, three T20Is, and four Tests, provided by SPNI.
The wide range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match amongst others and will feature on Sony Sports India’s Facebook page, enabling fans to catch up on action they missed and talk about or share the top moments with their friends.
Manish Chopra, Director and Head of Partnerships, Facebook India, said, “We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch.”
Manish Aggarwal, Head of Growth and Monetization, Digital Business, SPNI, said, “We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia. This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.”
Facebook Watch is built with the belief that watching video can help people to connect with each other more deeply. Facebook is constantly working towards building and enabling video experiences that connect people and sports is an integral part of building the social viewing experience on the platform.
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #SPNI #Facebook
