Sri Lanka Cricket (SLC) has tied up with My Cola Beverages Ltd as their official “Carbonated Beverages Partner”. The agreement with the local cola company will be for 3 years effective from 1 July 2020.
SLC started its tendering process for its media rights and team sponsorships in March this year, but due to the impact of Covid19, the tenders have been postponed multiple times. The category of Beverages Partner was not part of the tendering process.
The new sponsor is committed to make some significant investments towards the promotion of the game in the country. In return, they will engage in the sale, distribution, dispensation, and service of Carbonated Beverages to all players, event attendees, officials, guests, and VIP’s hospitality enclosures, accredited journalists, Media persons, and TV crew at all SLC’s matches.
“We are happy and delighted to have My Cola Beverages as our Carbonated Beverage Partner at this crucial juncture of time. We are extremely thankful to them for coming up to support Sri Lanka Cricket which is passionately followed by the cricket-loving public from across the world.” said Mohan de Silva, Secretary SLC.
“With the country returning to normalcy after the outbreak of the Covid-19 pandemic halting all types of competition, this is a significant moment for us to get them as sponsors and march towards promoting the game to greater heights,” he further added.
“It is a significant milestone for our 16-year history to be appointed as the official Carbonated Beverage Partner of SLC, which is the only International Brand of Sri Lankan origin. We consider it a reward for our tireless efforts in the recent past to develop a range of beverages of delightful flavours and quality on par with International brands,” added Sharm Fernando, Executive Director/ CEO of My Cola Beverages
My Cola Beverages have almost 16 years presence in the beverage industry in Sri Lanka, and will have a unique opportunity in popularising and marketing their wide range of products with the international sport brand.
John Stephenson
john@cricketinvestor.co.uk
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