The 2019 Cricket ODI World Cup, which saw a jubilant England side defeat New Zealand following the 50 over per team final including a dramatic super over, delivered an economic boost of more than £350 million for the United Kingdom’s economy, according to the International Cricket Council (ICC).
The Sports Consultancy findings, on behalf of the ICC, showed that the tournament generated a total of £352.6 million for the UK economy. London, which staged ten matches including the final at Lord’s, saw most benefit achieving a direct economic impact of £65 million. Manchester and Birmingham, having hosted the semi-finals were, had additional spending of £36.3 million and £29.7 million respectively.
Commenting on the findings, ICC chief executive Manu Sawhney said: “ICC events provide a wonderful platform to connect more deeply with a diverse audience of hundreds of millions of fans and to aggregate audiences like never before even in our increasingly fragmented world.. We expect this trend to continue to rise as the Asian sub-continent continues rapid economic growth.”
2019 Cricket World Cup in Numbers
Attendances:
Total 752,000
650,000 ‘Out of town’ spectators
320,000 fans from SE Asia
150,000 women attended
100,000 spectators under the age of 16
Global Audience
1.6bn viewers (cumulative average audience)
4.6bn views of digital video content
Source: The Sports Consultancy (on behalf of ICC) 4.3.20
John Stephenson
john@cricketinvestor.co.uk
