Warwickshire County Cricket Club (WCCC) will live stream T20 Blast matches via a new mobile platform designed to facilitate the return of fans to their Edgbaston home.
The new platform will showcase all Birmingham Bears group fixtures not being televised by Sky Sports pay-tv network, beginning with their opening-day home clash against Somerset at Edgbaston Stadium on 28th August.
Available to download for free via iOS and Android devices, the Edgbaston app has also been designed to accommodate the safe return of spectators to the stadium, including built-in mobile ticketing, cashless payment options and an interactive venue guide.
Fans are currently prohibited from attending sporting venues in the UK until at least October. Should those plans progress as hoped, Warwickshire would be able to permit attendance for the Blast's finals day on the third of that month
Chris Airey, Warwickshire’s head of marketing and brand, said: “We want to provide the very best experience for everyone who comes to Edgbaston, and the new app has been designed to help our guests to maximise their day.
“We still hope to accommodate spectators at Vitality Blast Finals Day at Edgbaston on 3rd October and the app could play a huge part in supporting our match day operations if this can happen, with benefits of mobile ticketing and ordering food and drink providing ease and greater confidence to everyone in attendance.”
The app, which has been developed by Realife Tech, is integrated with the club's recently launched Edgbaston.com desktop platform.
The move also sees Warwickshire become the latest English cricket club to announce it will live stream matches for free this season. In July, Surrey CCC struck a deal with Facebook to broadcast home matches via the social media giant’s Watch streaming platform.
John Stephenson
john@cricketinvestor.co.uk
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