The new three-year deal replaces Cricket Ireland’s previous deal with Turkish Airlines. The sponsorship for men’s cricket is a big boost for Cricket Ireland, as preparations for the ODI series continue in England starting on July 30. The deal will also mean that ITW will provide in-kind services to Cricket Ireland in support of its commercial and marketing objectives.
As a shirt sponsoring rights holder, ITW will bring on board a number of major brands to leverage the global profile of Irish cricket. The first brands to appear on the kit during the upcoming ODI series are Mobile Premier League (MPL) and SKODA.
MPL is India’s largest e-sports and mobile gaming platform and is endorsed by Indian captain Virat Kohli. SKODA is the Czech car manufacturer giant founded in 1895 and supplying cars to over 100 countries.
Bhairav Shanth, co-founder of ITW Consulting Pvt. Ltd., “We are delighted to be associated with Cricket Ireland as their exclusive sponsorship rights for men’s shirts and Cricket Ireland’s official strategic advisors for sponsorship, digital and research services for the next three years.”
“The potential of global cricket is huge, not only in the major cricket playing countries, but beyond, and Ireland is an exciting team and a fast-emerging player on the world stage. Through this association we aim to fully support Cricket Ireland to grow as a brand in India, because nowadays India loves cricket, but not only India cricket. “
“We have already signed MPL (Mobile Premier League) as main jersey sponsor and SKODA has officially partnered with the leading arm branding for the upcoming ODIs against England. We want to encourage and bring on board more Indian brands to sponsor. International teams that give them a global viewership and a cost-effective Indian viewership. We would like to thank Warren Deutrom and his team and look forward to working with Cricket Ireland as a long term and committed partner. “
Sai Srinivas, co-founder and CEO of Mobile Premier League (MPL) said, “With One-Day International cricket finally returning, we are happy to be part of the comeback by partnering with the Ireland Men’s cricket team when in England. MPL stands for digging up and showcasing talent, which the Irish team has an abundance of. We’re excitedly looking forward to the upcoming three game series. “
Rahul Bharadwaj, Head of Media, KODA AUTO India, said, “Everyone around the world is aware of India’s love for Cricket so we are happy to be associated with Cricket Ireland for this series. “
Dennis Cousins, Commercial Director of Cricket Ireland, said, “We are delighted to announce this new partnership and look forward to working with Bhairav and the ITW team on this dynamic new partnership. ITW is no unknown quantity for Cricket Ireland, as we worked closely with the group on the broadcast and production around the historic first men’s test competition in Malahide in 2018. “
John Stephenson
john@cricketinvestor.co.uk
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