After unexpectedly losing Byju’s, Sharukh Khan’s team Kolkata Knight Riders (KKR) has signed Mobile Premier League as its new title partner.
The official release by KKR gives no explanation for Byju’s release and the company itself has not responded to the media's requests for an explanation.
Byju’s had acquired the title sponsorship of the Kolkata Knight Riders for the Indian Premier League 2020 (IPL 2020) in March. The Indian national cricket team sponsor brand had replaced Nokia as the title sponsor of the IPL team.
Some sources believe Byju’s had pulled the plug on KKR once VIVO had decided to pull out from IPL 2020 citing the backlash of anti-China sentiment.
“We are very excited to partner with MPL, which is vibrant Indian start-up company promoted and run by a group of young and innovating people in esports and gaming, that is bound to grow significantly”, declared Venky Mysore, CEO and MD Knight Riders.
Abhishek Madhavan, VP Growth and Marketing MPL said, “We are excited to be the principal sponsors for KKR. The team has been a household name right from the start and have won the prestigious IPL championship twice”
IPL 2020 is scheduled to start on September 19 in the UAE and conclude on November 10 which will feature two-time champions Kolkata Knight Riders (KKR) and seven other teams.
John Stephenson
john@cricketinvestor.co.uk
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